June 7, 2021 0 Comment

The Role of SEO in Online Reputation Management (ORM)

Many people often confuse SEO with online reputation management. ORM and SEO are two different things. Online reputation management (ORM) is the effort to influence how a consumer or client views a company or individual when seen on the Internet. ORM utilizes Search Engine Optimization as a part of its strategy, including technical research, negotiations, and public relations. For example, many companies are strictly online presence based, such as realtors and attorneys. They may have a website with plenty of pictures, lots of good information, excellent service, etc… But if you were to Google their name, the first few results would be from other online presence-based businesses. This tells Google that searchers might not always find what they are looking for in a “traditional” brick-and-mortar business listing. Their search ranking will be low, reflecting less than positive feedback and recommendations for that particular business. On the other hand, it is very different from ORM. SEO is all about optimizing your website for the search engines, i.e., optimizing the title, description, keywords, etc…. so that the search engines will find it and rank it in the search results. It’s also about building your brand by having a positive online reputation. Search Engine Optimization is also about collecting feedback from your existing customers (or potential clients) so that you can continually improve your service and products. There are many different components to SEO science, including link building, article marketing, social media marketing, etc.

There is another aspect of ORM that should be considered here:

When someone searches for a product or service (even if it’s on the Internet), they are looking for a way to filter out the bad guys from the good guys. So, it makes sense that you want to have positive content on your site. The only problem with that is that search engines now recognize “good” content as “more valuable to search rankings.” The more valuable a website is to search rankings, the more likely it is to show up when someone searches for a related topic. This has become an essential part of this and is known as “organic search ranking.”

Organic search ranking combines many factors

On-page optimization, including keyword-rich copy-editing, making the most of meta-tags and other on-site factors such as meta-description, site maps, internal linking, and keyword competitiveness. Social media marketing efforts, including social media sharing, engagement, and interaction, can also have a hand in building a solid online reputation. On the flip side, off-page reputation efforts are also significant. These include building backlinks from relevant websites, getting listed in directories and building in Google’s search engine results pages. The challenge with all of this is that there is no one best strategy for building brand awareness, maintaining a positive online reputation and driving more traffic to a site. In fact, it’s not just about SEO – there are many other aspects to consider and many other factors beyond this at play. However, it has played an essential part in how successful a business will be on the Internet. Therefore, the role of this in online reputation management (ORM) is to ensure a positive reputation is maintained by all elements involved.

Search Engine Optimization Unique Content

First, SEO must ensure the site itself ranks well within the major search engines. It must be picked for its unique content and search results ranking and then carefully worked upon to achieve top rankings and improved traffic. One way of doing this is by paying for text links, such as Google AdWords. By bidding on specific key phrases, businesses can buy space for a text link at the top of the search results page and improve their ranking. Alternatively, they can bid on other branded keywords related to the brand name and improve their rankings for those keywords.

Building Backlinks to Improve Rankings

It is another aspect of SEO reputation management. Backlinks are vital in boosting a business’s search engine placement and improving its overall brand value. They can be bought organically or through pay per click advertising programs. Whether they are organic or paid for, backlinks should be managed to ensure the best results. ONPASSIVE uses SEO with online reputation management to enhance its brand.  

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